Americans never understood the appropriateness of a good sun dress. That’s why I decided to create an ad campaign that showed the people of this fine (but misguided) nation that sun dresses were okay to wear during all seasons. I consulted a fashion company last spring and together we created the winter sun dress, a short, frilly but considerably warmer version of your typical sun dress.
When the winter sun dress — the Anytime Sun as I called it — hit the market, the reviews were harsh. Womens Wear Daily trounced us. But Target picked us up and we were hit across the country immediately. The Anytime Sun splashed onto the scene with panache and verve and really became one of those once-in-a-lifetime, Crocs and Wayfearers-style sensations.
But the fashion company I was working with tried to take the credit for the Anytime Sun, so things got cloudy and litigious last spring. And the trial spread into the summer. It was ironic, sure, but the sun dress actually ruined my summer.
By fall, things had been sorted out and I had a fair (but nice) compensation for my contributions to the Anytime Sun. I set up a folding chair outside my apartment in Brooklyn and waited. Soon enough, two, then five, then seven, then dozens and dozens of girls walked by in sun dresses. America was starting understand.